YoVDO

Advertising and Promotion

Offered By: Mt. San Antonio College via California Community Colleges System

Tags

Advertising Courses Marketing Courses Copywriting Courses Market Research Courses Business Communication Courses

Course Description

Overview

Characteristics and role of advertising and promotion in business. Emphasis is placed on promotional mix, trend and forecast research, and developing a comprehensive multimedia promotion plan including advertising layout and copy.

Related Courses

Technology Entrepreneurship
Independent Introduction au marketing
HEC Montréal via Independent Innovación y Emprendimiento
Universidad Europea de Madrid via Miríadax Marketing for Non-Marketers
The University of British Columbia via edX Starting a Business 3: Customers and Competitors
University of Leeds via FutureLearn