Develop Mobile Strategies in Marketing Cloud
Offered By: Salesforce via Trailhead
Course Description
Overview
Use mobile messaging effectively in your digital marketing.
- Maximize your mobile marketing with SMS, app, Facebook, and LINE messages.
- Create and manage mobile customer data in Marketing Cloud.
- Create and send push notifications and location-based messages in Marketing Cloud.
- Reach your customers on mobile with targeted text messages.
- Communicate with customers using WhatsApp messaging in your journeys.
Syllabus
- Mobile Messaging Strategies
- Design Your Mobile Messaging Strategy
- Create SMS Messages with MobileConnect
- Plan App Messages with MobilePush
- Develop Facebook and LINE Messages with GroupConnect
- Mobile Contact Management
- Get to Know Your Mobile Contacts
- Create a Single Contact Key
- Import Mobile Contacts
- App Messaging with MobilePush
- Get Started with MobilePush
- Send and Track Push Messages
- Create Push Messages in Journey Builder
- Send Location-Based Messages
- SMS Messaging with MobileConnect
- Get to Know SMS
- Get Your SMS Codes
- Send SMS Messages
- Report on Your SMS Campaigns
- Create SMS Messages in Journey Builder
- Conversations Using WhatsApp in Journey Builder
- Prepare for WhatsApp
- Create WhatsApp Messages
- Send and Analyze WhatsApp Messages
Tags
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