Manage customer engagement and shopping experience in Dynamics 365 Commerce
Offered By: Microsoft via Microsoft Learn
Course Description
Overview
- Module 1: The goal of any retail business is to increase sales, while also increasing customer satisfaction with the retailer’s brand.
- Understand the concepts of loyalty management.
- Learn how to configure loyalty programs.
- Learn about affiliations.
- Learn about gift cards.
- Module 2: Product discovery in Dynamics 365 Commerce is a quick and simple way for a retail customer to discover products by browsing through categories and using search and filtering.
- Learn about product discovery and its benefits.
- Learn about the types of product discovery.
- Module 3: Ratings and reviews help customers learn about products before they make a purchase decision by showing them what other customers think about those products. Ratings and reviews can also serve as a feedback mechanism that retailers can use to improve the quality of a product and therefore increase sales.
- Learn how to manage, configure, and sync ratings and reviews in Dynamics 365 Commerce.
- Learn how to consume product ratings to help with customer interaction.
- Module 4: Product recommendations is a customer shopping feature in Dynamics 365 Commerce. The recommendations are based on the purchase trends of other customers in online and brick-and-mortar stores. Purchase trends are analyzed by using artificial intelligence and machine learning, which help Commerce provide different types of relevant product recommendations.
- Learn how to enable and work with product recommendations.
- Learn about machine learning recommendations and recommendation lists and parameters.
- Module 5: Clienteling empowers sales associates to become trusted advisors and establish long-term relationships with their customers.
- Learn about the clienteling solution in Dynamics 365 Commerce.
- Learn about the purpose of assisted selling.
- Learn the benefits of using Dynamics 365 Customer Insights with clienteling.
In this module, you will:
In this module, you will:
In this module, you will:
In this module, you will:
In this module, you will:
Syllabus
- Module 1: Manage customer engagement in Dynamics 365 Commerce
- Introduction
- Loyalty management
- Affiliations
- Gift cards
- Exercises - Manage customer engagement in Commerce
- Check your knowledge
- Summary
- Module 2: Product discovery in Dynamics 365 Commerce
- Introduction
- Types of product discovery
- Check your knowledge
- Summary
- Module 3: Work with ratings and reviews in Dynamics 365 Commerce
- Introduction
- Manage ratings and reviews
- Consume product ratings in omnichannel
- Exercise - Sync product ratings
- Exercise - Respond to a review
- Exercise - Delete a review
- Check your knowledge
- Summary
- Module 4: Work with product recommendations in Dynamics 365 Commerce
- Introduction
- Types of product recommendations
- Shop similar looks
- Enable product recommendations
- Exercises
- Check your knowledge
- Summary
- Module 5: Manage clienteling in Dynamics 365 Commerce
- Introduction
- Assisted selling
- Client Book
- Activities and notes
- Use Customer Insights
- Check your knowledge
- Summary
Tags
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