Explore the fundamentals of Microsoft Dynamics 365 Customer Insights

After completing this module, you will be able to:

• Explain customer engagement
• Describe Microsoft Dataverse
• List the Dynamics 365 customer engagement apps
• Describe the common components and features of the Dynamics 365 customer engagement apps

After completing this module, you will be able to:

• Describe marketing concepts and strategies
• List key industry and application terminology
• Describe Dynamics 365 Marketing application features

After completing this module, you will be able to:

• Define core marketing tasks
• Describe email marketing
• Work with Customer Journeys
• Describe event management

After completing this module, you'll be able to:

• Describe LinkedIn Campaign Manager
• Explain Dynamics 365 Customer Voice
• Describe Dynamics 365 Customer Insights

• Introduction
• Define customer engagement
• Describe Microsoft Dataverse
• Examine the customer engagement apps
• Work with customers and activities
• Explain how to search and filter data
• Examine the product catalog
• Review integration technologies and use cases
• Examine out-of-the-box reporting capabilities
• Knowledge check
• Summary

• Introduction
• Review marketing concepts and strategies
• Describe Dynamics 365 Marketing capabilities and benefits
• Explain key terminology
• Describe how to get started with Dynamics 365 Marketing
• Knowledge check
• Summary

• Introduction
• Explain core marketing tasks
• Describe segments in Dynamics 365 Marketing
• Examine email marketing
• Describe lead generation and qualification
• Prepare customer journeys
• Explore event management capabilities
• Knowledge check
• Summary

• Introduction
• Get introduced to additional marketing apps
• Describe LinkedIn Campaign Manager
• Describe Dynamics 365 Customer Voice
• Describe Dynamics 365 Customer Insights
• Knowledge check
• Summary