Analyze insights in Dynamics 365 Customer Insights - Journeys

Offered By: Microsoft via Microsoft Learn

Tags

Microsoft Dynamics Courses Data Visualization Courses Marketing Analytics Courses Lead Scoring Courses

Course Description

Overview

Module 1: Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.

In this module, you will:

Review and analyze results from Dynamics 365 Marketing insights.

Module 2: Visualize marketing activities, view entities, and related activities, and customize your marketing calendars.

In this module, you will:

Review entity calendars
Review form calendars
Create and customize marketing calendars

Syllabus

Module 1: Evaluate marketing initiatives with analytics in Dynamics 365 Marketing

Introduction to Marketing insights
Contact insights
Lead insights
Lead scoring insights
Account insights
Segment insights
Customer journey insights
Marketing email insights
Marketing page and form insights
Website insights
Social insights
Redirect insights
Check your knowledge
Summary

Module 2: Review the marketing calendar in Dynamics 365 Marketing

Introduction
Entity level calendars
Form-level calendars
Create and customize marketing calendars
Check your knowledge
Summary

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