Methodologies for Service Design

In an era of unprecedented challenges and changes for business, stability is no longer a given. At a time of such sudden changes and sharp shocks, it’s never been more important to be able to think outside the box.

In this course, you’ll learn what service design is, and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around the world.

You’ll explore ideas that engage with accounting, IT, marketing, and philosophy. Ultimately, you’ll be able to identify the markets you want to target and delve deeply into your enterprise ideas, learning how you can support your team, and grow your business.

※このコースは日本語版もございます。
The Japanese version of this course is available.

This course is designed for people who want to know what service design is, and how it can help them take their business to the next level. Anyone willing to go beyond their comfort zone is welcomed.

• What and Why Service Design?
• What is Service Design
• Academic Fields of Service Design
• Why Service Design
• Summary of Week 1
• Know: Theoria
• Welcome to Week 2
• Let's philosophise!
• Case Studies
• Summary of Week 2
• Make: Poiesis
• Welcome to Week 3
• Composition & Integration
• What about the money?
• Summary of Week 3
• Do: Praxis
• Welcome to Week 4
• Communication & Collaboration
• Offense & Defense
• Summary of Week 4