MedTech Go-To-Market Strategy
Offered By: New England Medical Innovation Center (NEMIC) via edX
Course Description
Overview
Have an idea for a Health Technology device, but don't know where to begin? ****
Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:
- Know Your Market
- Reimbursement Strategy
- Pricing Strategy
- Go-to-Market Strategy
Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.
In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.
Come experience the most succinct, comprehensive MedTech education available.
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