Measure Your Marketing Impact

Discover how to track end-to-end marketing effectiveness and take action on insights.

• Learn how to use data to improve marketing performance.
• Discover key insights on how marketers collect, analyze, and use data to drive growth.
• Discover how to create data-driven shopping experiences with marketing intelligence.
• Get better insights from your data and build deeper relationships with your customers.
• Get data insights and grow your business with marketing intelligence.
• Connect all your marketing data in one centralized platform.
• Generate, view, and share detailed campaign-level data using Datorama Reports.
• Combine marketing data from across Salesforce in Datorama.

• Marketing Analytics: Quick Look
• Use Data to Improve Marketing Performance
• Marketing Intelligence Report (2021)
• Discover Key Insights
• Learn How Marketers Manage Data
• Identify Marketers’ Top Challenges and Priorities
• Marketing Intelligence for Retail Marketers
• Get Started with Marketing Intelligence for Retail
• Solve Retail Challenges with Marketing Intelligence
• Google Analytics 360 Integration for Marketing Cloud
• Get Started with the Analytics 360 Integration for Marketing Cloud
• Set Up and Administer Your Analytics 360 Integration for Marketing Cloud
• Get to Know the Journey Analytics Dashboard in Marketing Cloud
• Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud
• Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud
• Marketing Intelligence and Analytics
• Transform Your Analytics with Marketing Intelligence
• Use Marketing Intelligence to Grow Your Business
• Datorama for Marketing
• Understand the Data Challenge
• Get to Know the Datorama Platform
• Unlock the Marketing Ecosystem with Marketplace
• Use Datorama to Guide Your Marketing Strategy
• Datorama Reports for Marketing Cloud
• Get to Know Datorama Reports for Marketing Cloud
• Get Started with Dashboards
• Explore Your Data with Pivot Tables
• Create Scheduled Reports
• Unified Marketing Reporting
• Access Reports in Analytics Builder and Google Analytics 360
• Gain Insight with Social Studio Reports
• Review Reporting in Pardot B2B Marketing Analytics
• Integrate Your Reporting in Datorama