Mastering Copyright Law in Public Relations

Navigating copyright essentials for PR professionals

Ready to secure your position at the forefront of public relations? Dive into this online course from the University of Lincoln and unravel the legal complexities critical to crafting robust PR strategies. Learn to protect yourself and your client’s art and navigate the legal landscape like a pro.

Understand the basics of copyright in public relations

Begin this course with the essentials of copyright as it applies in the realm of public relations. Pivotal to your professional integrity and success, you’ll lay a strong foundation by explaining what copyright means in the context of PR and how it affects your press releases.

Navigate the intricacies of intellectual property law and content licensing

Intellectual property law can be a maze – this two-week course aims to make these complexities manageable.

You’ll learn about various forms of intellectual property and understand the legal protections available for each to effectively apply them in your daily PR practices.You’ll also gain insight into negotiating rights, understanding contracts, and ensuring all bases are covered to avoid legal pitfalls.

Explore the intersection of copyright law and social media

In the digital age, social media platforms are battlegrounds that need careful navigation. This section delves into the specific challenges and strategies for managing content legally across various social channels, offering insights and tools to maintain compliance while engaging audiences effectively.

From understanding copyright basics to mastering content licensing and navigating digital platforms legally, you’ll gain confidence and skills that make you not only competent but indispensable in your field.

This course is ideal for PR professionals seeking legal fundamentals, students aspiring to enter the PR industry, and any business professionals who want to use public relations techniques legally and effectively.

• What is copyright?
• Welcome & Course Overview
• The meaning of copyright
• Copyright and public relations
• Copyright and the law
• How long does copyright last?
• Summary
• Copyright dangers and how to avoid them
• Week 2 Overview
• Use of photos & video
• Use of other people's words
• The fair dealing defence
• Use of hyperlinks
• Legal remedies
• Summary