Howard Schultz Leading A Values Based Business

Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.

• Jump In
• Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
• Values and Profits Are Not Enemies
• Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
• Be Curious
• Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
• Don't Pioneer. Disrupt.
• Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
• Focus and Get in the Mud
• Learn why leaders of every organization must establish priorities and understand the intricacies of their business.
• Find the Right Investors
• Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
• Coffee Break
• Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
• Overinvest in Culture
• Howard defines what culture means to him and ways to maintain a healthy balance.
• Hire a Values-Based Team
• Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
• Don't Manage. Lead.
• People don’t want to be managed. Howard gives advice on how to effectively lead your team.
• Cannibalize Yourself
• Howard shares ways to stay ahead of the competition by cannibalizing your core business.
• Real Leadership: What Do You Do in Crisis?
• Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
• Onward
• Howard gives you parting advice on knowing when is the right time to make the leap and start your business.