Master Digital Marketing: Marketing Strategy

Learn how to deploy and manage a marketing campaign

With the rise of new digital platforms and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy.

On this three-week course, you’ll be guided through the process of developing a digital strategy that ensures your marketing activity is aligned with your goals and optimises your use of digital channels.

Gain insights to confidently tackle your own digital strategy development

You’ll walk through examples, templates, and case studies to see digital strategies in action and identify the techniques that work, and the ones that don’t.

You’ll learn to develop your own marketing strategy, ready to be deployed for your business or clients, or as a powerful portfolio piece. Within this strategy, you’ll create actionable targets for clear direction and learn how to identify your target audiences to increase conversion.

Learn how to carry out competitor, PESTEL and SWOT analysis

You’ll learn how to undertake competitor analysis to discover the importance of evaluating competitor performance for your own strategies.

To further improve your strategy, you’ll examine PESTEL, SWOT, and other analysis methods to understand the influences and factors that impact your marketing techniques.

You’ll also identify the legal, ethical, and policy considerations to ensure you are best prepared for implementing your strategy.

By the end of the course, you’ll have the skills and confidence to create, deploy, and monitor your marketing mix strategy.

This course is designed for those with a solid grasp of the foundations of marketing.

It will help you delve deeper into marketing strategies to develop your marketing career.

• Digital marketing objectives and audiences
• Getting started
• Setting digital marketing objectives
• Target audiences
• Review, reflect and prepare
• Internal and external analysis
• Welcome to week 2
• Competitor Analysis
• PESTEL, SWOT and other analysis
• Legal, ethical and policy considerations
• Review, reflect and prepare
• Applying the marketing mix to a strategy
• Welcome to week 3
• Selecting the marketing mix
• Monitoring and adjusting the marketing mix
• Review, reflect and complete