YoVDO

Strategies for Planned Social Change with Jagdish Sheth

Offered By: University System of Georgia via Coursera

Tags

Social Entrepreneurship Courses Corporate Social Responsibility Courses Sustainable Development Goals Courses Environmental Sustainability Courses

Course Description

Overview

Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.

Syllabus

  • User Centric Marketing for Planned Social Change (Part One)
    • In planned social change, the focus is more on programs than on users. This module suggests shifting to a user centric approach for handling drinking, gambling and other social issues. With the rise of social media, social issues such as acrimonious debates and consumption culture are being exacerbated.
  • User Centric Marketing for Planned Social Change (Part Two)

Taught by

Jagdish Sheth

Tags

Related Courses

La Responsabilidad Social Corporativa: Ruta a la Sostenibilidad
Miríadax
Développement Durable
École Centrale Paris via France Université Numerique
Leadership for Global Responsibility
Independent
Sustainability and Business Innovation
SAP Learning
CSR & Value Creation
Audencia Nantes via Independent