Manage Your Marketing Cloud Account
Offered By: Salesforce via Trailhead
Course Description
Overview
Ensure your Marketing Cloud account is operating efficiently.
- Review your account setup, risk factors, and data hygiene for peak sending performance.
- Discover the ways to send an email in Marketing Cloud.
- Optimize your data and content to send Marketing Cloud emails faster.
- Ensure email delivery using sender authentication, Reply Mail Management, and more.
- Find and maintain contact records in Marketing Cloud.
- Learn how and when to delete contacts in Marketing Cloud.
- Create send logging data extensions to capture detailed information about your sends.
Syllabus
- Marketing Cloud Account Optimization
- Audit Your Account
- Clean Your Data
- Marketing Cloud Send Methods: Quick Look
- Choose Your Send Method
- Email Send Speed Optimization
- Measure Send Speed
- Analyze Audience Data
- Review Content Complexity
- Test Send Improvements
- Send Management in Marketing Cloud
- Get to Know the Sender Authentication Package
- Set Up Reply Mail Management
- Create Sender Profiles, Delivery Profiles, and Send Classifications
- Build Your IP Reputation
- Contact Management Solutions
- Locate Your Contacts
- Evaluate Your Contacts
- Keep Your Contacts Clean
- Contact Deletion in Marketing Cloud
- Determine When and Where to Delete Contacts
- Delete Contacts in Contact Builder
- Delete Contacts with the REST API
- Follow Best Practices for Deleting Contacts
- Marketing Cloud Send Logging
- Plan for Send Logging
- Create the Send Log
- Maintain the Send Log
Tags
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