Corporate Social Responsibility
Offered By: Université catholique de Louvain via edX
Course Description
Overview
The UN Sustainable Development Goals drive more and more attention and interest in the corporate world. Today companies devote more and more resources to improve their positive social and environmental impacts. Indeed, customers, governments and investors (among others) expect more from companies than economic profit; they look for integrity, ethical decisions and real contributions to sustainable development.
Have you ever considered how your company could become more socially responsible by adopting a Corporate Social Responsibility (CSR) integrated strategy?
In this program, you will learn what CSR is and what it involves. You will learn how to implement a credible CSR strategy aligned with your business strategy, whether in a small or big company. Finally, you will examine how to report and communicate a genuine CSR involvement (not a greenwashing façade!).
By presenting insights from CSR experts from both academia and practice, this program leads you to in-depth understanding of CSR and critical perspectives on companies’ CSR activities and their communication. You will confront the challenges facing today’s business leaders with multi-industry business cases throughout the two courses.
You will be encouraged to share analysis and good practices with other participants through dedicated forums. Individual homework will allow you to apply your knowledge by analyzing companies’ CSR strategy, reporting and communication.
Syllabus
Course 1: Discovering Corporate Social Responsibility (CSR)
Revisit the purpose of companies and explore with us what their Corporate Social Responsibility is. Move on to responsible leadership! Learn how to implement a credible CSR strategy in a company, no matter its size.
Course 2: CSR Reporting and Communication
Learn how to report and communicate credibly on your company CSR activities. Decode the “responsible” ads, labels and certifications of the products around you.
Courses
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Driven by global crises in financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR). But what is CSR? What does it mean, and what does it involve? Do stakeholders really care, and if they do, how to implement a credible CSR strategy? In uncertain modern climates, CSR is a crucial driving force of a (r)evolution in business.
If you are interested in the relationship between business and society, this MOOC is for you! It is especially relevant for industry, public policy, and academic professionals working on CSR, as well as students following a traditional business curriculum who are interested in key value questions.This MOOC therefore addresses CSR in two ways:
- As a reflection of corporate self-awareness;
- As a source of innovation and a means to deal with heightened competitiveness, demands for sustainable development, and shifts in international governance.
By presenting insights from CSR experts from both academia and practice, this MOOC provides a way for managers, consumers, and citizens to acquire in-depth insights and critical perspectives on companies’ CSR activities. The multi-industry case study structure of this MOOC enables participants to confront the challenges facing today’s managers as they seek to develop their CSR strategy. Dedicated discussion forums are available for participants to interact together.
To help participants manage CSR with various internal and external stakeholders, this MOOC seeks to support current and future business leaders in their efforts to make responsible leadership, sustainable production, and consumption central to their corporate vision.
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More and more companies devote significant resources to their corporate social responsibility policies. But how do they organize the reporting of their activities and performance? Do they communicate everything to all their stakeholders, both internal and external? Why or why not? How do they develop a credible communication policy that avoids “CSR-washing”? How to decode the communications of the companies around us? Can we trust green advertising?
If these questions interest you, this course is for you, whether you are a manager or an employee, or a teacher or a student! The content of this course may also be of interest to all citizens who want to make better-informed consumer choices.
You will be confronted with different business cases that will help you understand the challenges managers are facing. You will also be invited to interact with each other on the discussion forums, in particular to share your own examples and analyses.
By presenting the opinions and experiences of CSR and communication experts from both the academic and business spheres, this course invites managers, consumers and citizens to gain an in-depth understanding and a critical thinking approach to CSR reporting and communications.
Taught by
Valérie Swaen, Barbara Dupont and Jessica Lieberman
Tags
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