Writing White Papers

Learn how to structure and write a clear, engaging white paper that educates readers about a concept, initiative, or product.

Introduction

• White papers: What, why, and how

1. Exploring White Papers

• What is a white paper?
• How white papers are used
• Examples of white papers

2. Matching Format to Audience

• How long should a white paper be?
• Matters of style
• Structural elements of a white paper

3. Creating a White Paper

• Developing your white paper's core
• Incorporating outside materials
• Polishing the draft
• Managing the review process

Conclusion

• References for next-level writing