Writing Headlines

Learn how to write a headline that conveys an exciting, accurate, and irresistible sense of your story. Hone your skills with headline writing tools, tips, and real-world examples.

Introduction

• Welcome
• What you should know

1. Content

• Where do headlines come from?
• Grab the readers' attention
• Make headlines unique, useful, ultra-specific, and urgent
• Make headlines concise

2. Style

• Make headlines engaging
• Use vibrant language in headlines
• Use active verbs in headlines
• Be accurate when writing headlines
• Trends in writing headlines

3. Mechanics

• Capitalization in headlines
• Role of punctuation in headlines
• How to use subheads
• SEO considerations in headlines

Conclusion

• Next steps