Writing Emails People Want to Read
Offered By: LinkedIn Learning
Course Description
Overview
This course shows you how to use emails to communicate your needs in all types of situations. Analyze the three types of emails, master transactional and inquiry emails, and more.
Syllabus
Introduction
- Email is here to stay
- All emails are personal emails
- Three types of emails
- Inquiry and transactional emails
- Marketing and sales emails
- How to be clearly understood
- Good email is like good education
- The art of graceful interruption
- The number one question
- How to get them to write you back
- Great stories
- Values and character
- The three most important words
- How to write a terrible email
- What time of day to send emails
- Opens, clicks, and unsubscribes
- How many emails are too many?
- Where to find sure-fire copy
- How to make an email blast feel personal
- The all-important call to action
- To newsletter or not to newsletter?
- When is an email not an email?
- Curated content and affiliate marketing
- What if it's been too long?
- FAQs and About Us pages
- Great writers go everywhere
Taught by
Samantha Bennett and Madecraft
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