Writing Case Studies

Learn how to write impactful case studies that highlight the success your customer achieved when they used your product, solution or service.

Introduction

• Case studies: Tell your success story

1. Exploring Case Studies

• What is a case study?
• How case studies are used
• Examples of case studies

2. Matching Format to Audience

• Narrowing your audience
• Matters of format and style
• Elements of a case study

3. Creating a Case Study

• Interviewing the subject
• Extracting and organizing quotes
• Writing the case study

4. Refining the Case Study

• Incorporating other elements
• Managing the review process

Conclusion

• Next steps