Writing a Proposal

Offered By: LinkedIn Learning

Tags

Business Proposal Courses Research Skills Courses Business Communication Courses Proposal Writing Courses Client Engagement Courses

Course Description

Overview

Learn how to respond to a request for proposal (RFP) and to craft a well-conceived proposal from scratch.

Syllabus

Introduction

Welcome
What you should know before watching this course
Using the exercise files

1. Understanding the Proposal

An overview of proposal writing
Reviewing the general purpose of RFP
Reading the RFP
Asking questions
Understanding the time element
Using charts
Understanding the reader

2. Types of Proposals

External solicited
External unsolicited
Internal solicited
Internal unsolicited

3. Responding to an RFP

Following the writing process
Using a direct approach
Following the rules
Connecting the dots
Offering more

4. Customizing the Proposal

Researching the company
Giving complete and specific answers
Using the client's jargon
Being concise
Constructing a reader-friendly design

5. What to Include

Overview of proposal parts
Prefatory parts
Body parts
Ending parts
Appended parts
Visuals

6. Following Up

Taking initiative
Debrief on the outcome

Conclusion

Next steps

Taught by

Judy Steiner-Williams

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