Writing a Compelling Blog Post

Learn how to craft compelling blog posts that help you build an audience—while building your brand.

Introduction

• Welcome
• What you should know
• Exercise files

1. Content

• Make your blog useful
• Be knowledgeable
• How to stay focused
• Make your blog timely and fresh
• Be consistent when posting

2. Structure

• How long should a blog post be?
• How to format your blog
• Add a call to action

3. Style

• Have a voice
• Have passion
• Have integrity
• Have a thick skin when blogging

Conclusion

• Next steps