Writing a Business Case

Learn how to write a compelling business case that accurately communicates the value of your project to your stakeholders.

Introduction

• What a business case can do for you
• How to use the exercise files

1. Business Case Basics

• How to structure a business case
• Capture administrative information
• Write the executive summary

2. Crafting Your Idea

• Define the problem for your business case
• Explain your business idea
• Articulate the benefits of your business idea

3. Building the Financials

• Make the investment case for your idea
• Define resource needs for your project
• Estimate financial results

4. Planning and Execution

• Analysis and opportunities
• Create project milestones in your business case
• Share how you will measure results

Conclusion

• Draft your own business case