Working with Creatives

Learn how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Discover how to articulate your visual goals and set a clear direction.

Introduction

• Dear client
• Introduction

1. Before You Hire a Designer

• Know your own taste
• Know what you are looking for
• No requests for proposal
• Create a brief
• Interviews with designers

2. About Money

• Value of creative work
• Know your budget
• Good, fast, and cheap
• Contracts

3. Working with a Designer

• Be a fair judge
• To say and not to say
• Giving feedback
• I notice/I wonder
• Nothing takes a second
• Why focus groups stink

4. When It's Not Working with a Designer

• When creatives are jerks
• If it's just not working

5. After the Job Is Done

• Everything is emotional
• Giving credit
• Say thank you

Conclusion

• Next steps