WordPress: Ecommerce

Learn the basics of how to build an online store with WordPress, using WordPress ecommerce plugins and a selection of third-party tools.

Introduction

• Build an ecommerce store
• What you need to know

1. Ingredients for Ecommerce

• Essential ecommerce features
• Shipping, payment, and taxes

2. Getting Paid

• Overview of accepting payment
• Payment gateways
• PayPal, Apple Pay, and Amazon Pay
• PCI compliance

3. Calculating Shipping

• Select a shipping method
• Don't underestimate free shipping

4. Taxes

• Understanding taxes
• Collecting EU value-added tax (VAT)
• Using tax services

5. Using WordPress for Ecommerce

• Using native WordPress platforms
• Using third-party platforms

6. Understand Your Market

• Choosing a business model
• Defining your audience
• Organizing your products
• Validate your product

7. Marketing Your Site

• Attract traffic
• Increase your average order value
• Understanding customer lifetime value
• Increasing CLV with repeat customers

8. Testing and Optimizing

• Testing your site
• Optimizing your site

Conclusion

• Next steps