What's the So What: Writing Clearly for a Business Audience

Learn how to get to the point of what matters most, writing clearly and directly for more effective, day-to-day business communications.

Introduction

• Introduction

1. Executive Summary

• The executive summary
• And, but, and therefore
• Introductions exist to set shared context
• First two "So What" tests

2. Writing

• WTSW test three: Slides to 90%
• Weasel words
• Be concise: Less is more
• Skimmable titles and headers

3. Nuances and Pitfalls

• Three common pitfalls
• The top five list

Conclusion

• Wrapping it up