Web Video for Business: 1 Creating an Online Series

Help audiences connect with your brand's story by creating an ongoing web series. Learn how to tackle each stage of the production process, from planning to post-production.

Introduction

• Boost your brand with a video web series
• What constitutes a web series?
• Why create a web series for your business?

1. Plan Your Web Series

• Find your inspiration
• Define your brand
• Plan your episodes

2. Choose Your Gear

• Choose your camera
• Audio equipment
• Lighting equipment

3. Shoot Your Web Series

• Interior shots
• Exterior shots
• B-roll and inserts
• Filming on the road

4. Quick Post-Production Tips

• Choose the series format
• Deliver your series

Conclusion

• How to keep it going
• The Mixdown: Episode 1