Video Writing: Using Humor to Communicate and Persuade

Discover how to create compelling videos that reach an audience with humor.

Introduction

• Use humor to take your videos to the next level
• "Whom" is this course for?

1. Is Business a Laughing Matter?

• Can't live without laughing
• Funny business
• Why not use humor?

2. What's So Funny?

• Objective
• Subjective
• Flavors of good humor

3. What's Your Funny?

• Match the message
• Stay out of your way

4. Writing Rightly

• Character
• Story
• Punching up

5. Production

• Comedy vs. length
• Comedy vs. budget
• Comedy vs. editing

Conclusion

• Next steps