Video Script Writing

Guides you through the process of script writing for informational videos, commercials, and public service announcements.

Introduction

• Welcome
• How to use the exercise files

1. Introduction to Script Writing

• Defining informational video
• Establishing goals and purposes for an informational video
• Understanding modes of persuasion
• Comparing script writing to home building
• Defining and using script terminology

2. Formatting an Informational Script

• Identifying types of informational scripts
• Setting up a title page and two-column script in Word
• Setting up a title page and two-column script in Pages
• Setting up a title page and two-column script in Google Docs
• Comparing the informational video script to a screenplay format
• Using Word to create an informational video script template
• Using Pages to create an informational video script template
• Using Google Docs to create an informational video script template

3. The Script Writing Process

• Analyzing the audience
• Determining the look
• Preparing to write
• Getting started with an outline
• Writing the first draft
• Presenting the script
• Revising the draft
• Writing a commercial script
• Writing a script for a public service announcement (PSA)
• Finalizing the script
• Challenge: Write your own script
• Solution: Write your own script

Conclusion

• Next steps