Video Production: Promotional Videos

Discover logistical, business, and storytelling aspects of shooting video for hire and learn how to make your clients happy.

Introduction

• Welcome

1. Solving the Client's Problems

• Overview of the workflow
• Meeting with your client
• Crafting the proposal
• Five things to clarify with your subject
• Creating a statement of work

2. Pre-Production

• Cameras
• Lenses
• Audio equipment
• Grip and lighting equipment
• Other specialty gear
• Scheduling, crew, and logistics
• Creating a shot list

3. Production

• Location scouting and walkthrough
• Preparing for interviews
• Conducting interviews
• Shooting B-roll

4. Post-Production

• Working with an editor
• Adding graphics and text
• Adding visual FX
• Incorporating music into your project
• Getting client approval

Conclusion

• Next steps

Bonus

• Finished promotional video