YoVDO

UX Research: Journey Mapping

Offered By: LinkedIn Learning

Tags

User Experience Design Courses Data Analysis Courses Product Design Courses Journey Mapping Courses Customer Experience Courses UX Research Courses

Course Description

Overview

Learn how to research and document your customer's end-to-end journey through the process of UX journey mapping, to improve product design, customer experience, and marketing.

Syllabus

Introduction
  • The moments that matter
1. What Is Journey Mapping?
  • The power of journey mapping
  • Elements of a journey map
  • Where to start
  • Why emotions matter
2. Gathering Data for Your Journey Map
  • Asking the right questions
  • Getting data from your customers
3. Making Value-Driven Decisions
  • Value-driven solutions for customers
  • Spotting the opportunities
  • Service blueprinting: A plan for backstage support
Conclusion
  • The journey continues

Taught by

Sarah Weise

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