UX Foundations: Storytelling

Offered By: LinkedIn Learning

Tags

User Experience Courses Storytelling Courses Empathy Courses Strategic Planning Courses UX Design Courses User-Centered Design Courses Visual Storytelling Courses Customer Engagement Courses

Course Description

Overview

Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Syllabus

Introduction

The business of story

1. Strategic Story Planning

Choose the right story
Defining the story arc
Set the stage
Action sequence
End the story right
Be the guide, not the hero
Clarify your message

2. Role of Empathy in Storytelling

Embrace emotion to empathize with customers
Authentic, relatable stories
Brain science: Why we buy

3. Boosting Sales with Consistent, Targeted Story

Your signature story
Where to tell your story: Evaluating possible platforms
Perspective matters: The angle you choose
From storytelling to story-selling: Monetizing your stories
Visual storytelling: The power of pictures

Conclusion

Next steps

Taught by

Sarah Weise

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