UX Foundations: Storytelling

Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Introduction

• The business of story

1. Strategic Story Planning

• Choose the right story
• Defining the story arc
• Set the stage
• Action sequence
• End the story right
• Be the guide, not the hero
• Clarify your message

2. Role of Empathy in Storytelling

• Embrace emotion to empathize with customers
• Authentic, relatable stories
• Brain science: Why we buy

3. Boosting Sales with Consistent, Targeted Story

• Your signature story
• Where to tell your story: Evaluating possible platforms
• Perspective matters: The angle you choose
• From storytelling to story-selling: Monetizing your stories
• Visual storytelling: The power of pictures

Conclusion

• Next steps