UX for Small Business Websites

What makes a great small business website? Find out how to design a great user experience for the customers of your small business.

Introduction

• Welcome
• What you should know before watching this course
• Using the exercise files

1. Is Your Website Good for Business?

• People's online behavior
• Business only happens after trust
• Information-rich sites win

2. Your Homepage

• Keep it simple
• Answering customers' biggest questions
• Providing the latest news
• Linking to your other pages

3. About You

• Helping visitors trust you
• Using pictures
• Testimonials and other qualifications

4. Products and Services

• Clear descriptions
• What do customers need to know?
• Don't forget existing customers
• Pricing

show it!

• You know your business
5. Showing Your Expertise
• Hints and tips pages and how-to articles
• Blog entries and other social media
• Professional help
6. Being Customer-Centric
• It's not about you
• Informal usability testing
• Ongoing feedback
Conclusion
• It's only just begun
• Next steps