Using Video to Convey Your Passion and Personality

Uncover your on-camera presence with media expert and on-camera personality Lucy Norris. Learn how to be authentic and convey your passion and personality.

1. Video is Your Future

• Why video is vital to your success
• The facts and trends: Video is a must-have

2. How to Use Video to Drive Brand Awareness

• Various video options
• What will work and won’t work

3. Mastering Powerful Speaking Skills

• Bringing the brand to life with video
• Eight common mistakes when creating video
• Insider secrets that can transform your videos

4. Body Language

• Standing and movement
• Use of hands and powerful gestures
• Sitting and breathing

5. Look Good, Feel Good

• Clothes and makeup
• Voice and delivery
• Get the support you need for success

6. Creating a Strategy for Your Content

• Become an authentic storyteller

7. Press Interviews—Delivering a Masterful Interview on Camera

• Before the interview
• During the interview

8. Live and Recorded Videos

• Finding the right talent
• Dry runs make technology
• Ways to surprise and delight your audience
• Hold Q&A sessions and events and have fun

9. Best Practices for Under 30 Seconds

• Storytelling tips: Remember to tell a story and stay relevant
• Give away information
• Use the first three seconds wisely: Integrate marketing campaigns

10. The Ins and Outs When It Comes to the Technical Stuff

• Getting started
• The essentials for creating on a budget

11. Content’s the Boss: Here’s How to Deliver It

• Mapping the content
• Shooting the basics

12. Editing

• The essentials and preferred programs

Conclusion

• Wrap-up