Understanding Viral Videos

Find out how to set yourself up for success to create content that is well poised to gain the attention to go viral.

Introduction

• Connecting with viral videos

1. Understanding Viral Videos

• What is virality?
• What are the secrets to going viral?
• Emphasizing emotion, value, and authenticity
• Additional ways to optimize for virality
• Embracing viral strategy
• Embracing the randomness of the internet
• Catering to different social media platforms
• Case studies of viral videos

2. Viral Marketing Tips

• What is viral marketing?
• How can brands incorporate virality?
• Working with influencers to strike internet gold
• Marketing hacks: Tips and tricks to riding the viral wave

Conclusion

• Next steps