Understanding Viral Videos

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Social Media Marketing Courses Influencer Marketing Courses Content Creation Courses

Course Description

Overview

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Find out how to set yourself up for success to create content that is well poised to gain the attention to go viral.

Syllabus

Introduction

Connecting with viral videos

1. Understanding Viral Videos

What is virality?
What are the secrets to going viral?
Emphasizing emotion, value, and authenticity
Additional ways to optimize for virality
Embracing viral strategy
Embracing the randomness of the internet
Catering to different social media platforms
Case studies of viral videos

2. Viral Marketing Tips

What is viral marketing?
How can brands incorporate virality?
Working with influencers to strike internet gold
Marketing hacks: Tips and tricks to riding the viral wave

Conclusion

Next steps

Taught by

Ashley Kennedy

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