Understanding Viral Videos

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Social Media Marketing Courses Influencer Marketing Courses Content Creation Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Find out how to set yourself up for success to create content that is well poised to gain the attention to go viral.

Syllabus

Introduction

Connecting with viral videos

1. Understanding Viral Videos

What is virality?
What are the secrets to going viral?
Emphasizing emotion, value, and authenticity
Additional ways to optimize for virality
Embracing viral strategy
Embracing the randomness of the internet
Catering to different social media platforms
Case studies of viral videos

2. Viral Marketing Tips

What is viral marketing?
How can brands incorporate virality?
Working with influencers to strike internet gold
Marketing hacks: Tips and tricks to riding the viral wave

Conclusion

Next steps

Taught by

Ashley Kennedy

Related Courses

Online Advertising
Open2Study Estrategia de social media para entidades sin ánimo de lucro
Universitat Abat Oliba CEU via Miríadax Digital Marketing: Challenges and Insights
University of Southampton via FutureLearn Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign via Coursera Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera