Understanding Trademarks: A Deeper Dive

Get a quick primer on trademarks for a non-legal audience.

Introduction

• Welcome

1. Overview of Trademark Law

• What is a trademark?
• Distinctive trademarks

2. Due Diligence

• What is due diligence?
• Searching trademarks, part 1
• Searching trademarks, part 2
• Analyzing search results

3. Registration of a Trademark

• Understanding trademark registration
• Use vs. intent-to-use
• Overview of the registration process, part 1
• Overview of the registration process, part 2
• Overview of the registration process, part 3

4. Dealing with a Refusal

• Responding to a refusal for trademark, part 1
• Responding to a refusal for trademark, part 2
• Opposing or canceling a trademark

5. Infringement

• What is infringement?
• Handling infringement on your mark
• Responding to an infringement claim

6. FAQs

• Trademark FAQs: Slogans, logos, and prior marks
• Trademark FAQs
• Trademark FAQs: State and international trademarks

Conclusion

• Next steps