Understanding and Prioritizing Data Privacy

Get an introduction to the basics of data privacy: what it is, why it matters, and who it impacts, from consumers and private citizens to policymakers and C-suite business leaders.

Introduction

• Welcome
• What you should know
• Privacy overview

1. What Is Data Privacy?

• Data tells a story
• Data as intellectual property
• Personally identifiable information
• Privacy vs. secrecy
• Moral, legal, and ethical systems

2. The Importance of Data Privacy

• The individual's perspective
• The organization’s perspective
• Privacy is contextual
• Trust and integrity
• Consumer trust cliff
• Consumers want transparency

3. What's at Stake?

• Protecting the story
• Vulnerability to a system
• Data in the wrong hands
• React to privacy issues
• Information economy

4. Privacy Solutions

• Trust, transparency, and accountability
• Planning for data
• Privacy engineering
• Moral crumple zones
• Culture of privacy
• Innovation

Conclusion

• Emerging technologies
• Next steps