Typography: Type in Motion

Explore best practices behind type in motion, and discover how to influence story and mood with typeface choices, movement, pacing, and special effects.

Introduction

• Energize your typography by adding motion
• What you should know

1. Screens: Mobile to Massive

• The elastic screen size
• Designing for the middle
• Interactive versus passive

2. Style, Size, Weight, Width, and Contrast

• Typographic personality and expressiveness
• Size, weight, and width
• Color and complexity
• Foreground to background contrast

3. Movement, Timing, and Animation

• Entering the screen, exiting the screen
• Animation qualities
• Transparency and fading
• Dwell time

4. Special Effects

• When it is called for
• Type in motion...or not?

In Conclusion

• Next steps