Typography: Choosing and Combining Typefaces

Learn how to choose and combine typefaces for maximum visual impact.

Introduction

• Welcome
• Finding the right type and new releases

1. Choosing Typefaces for a Purpose

• Using typographic personality to emphasize meaning
• Considering historical sources to match your content
• Using the single-font solution
• Reaping the benefits of a super family
• Using type as a neutral canvas

2. Combining Typefaces Effectively and Harmoniously

• Combining typefaces based on stylistic contrasts
• Combining typefaces that have similar anatomical proportions
• Combining typefaces from the same foundry or designer
• Combining typefaces based on mood or emotion
• The rule of three typefaces: Using serif, sans serif, and slab serif
• Mixing many typefaces and making it work

3. Creative Challenge

• Creative challenge: Choosing typefaces for a magazine spread
• Solutions: Choosing typefaces for a magazine spread

Conclusion

• Developing your own eye and techniques
• Recap: Dos and don'ts, and what's next