Transform Your Personal Brand
Offered By: LinkedIn Learning
Course Description
Overview
If you're a professional ready for your breakout, learn how to transform your personal brand with strategic marketing expert Kelli Schutrop.
Syllabus
Introduction
- Build your brand
- Take charge
- Define your personal brand
- Overcome imposter syndrome
- Create your differentiator
- Discover your motivation
- Personal branding golden rules
- Tell your brand story
- Importance of mentors
- Create a personal advisory board
- Develop a strategy
- Implement your plan
- Revise and grow
- Create videos on social
- Use LinkedIn
- Manage your brand at work
- Audit your touchpoints
- Share your brand
- Effectively networking
- Become the hub
- Volunteer in your industry
- Trade shows and conferences
- Go for the long run
Taught by
Goldie Chan and Madecraft
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