The Value of Professional Graphic Design

There are no shortcuts for professional graphic design. This course helps clients and designers understand the value of graphic design and have more successful partnerships.

Introduction

• Welcome

1. For Clients: Why

• What is a graphic designer?
• Why should I hire a graphic designer?
• Why would professional graphic design help my business?
• What is the role of the graphic designer?
• Why shouldn't I design the work myself?

2. For Clients: How

• How do I find the right graphic designer?
• What do I need to ask when choosing a designer?
• What is the process and my involvement?
• How much should the project cost?

3. For Designers: Why

• What is a professional graphic designer?
• Why is it important to have a design education?
• Articulating the value of professional graphic design
• How do I justify how much I charge?

4. For Designers: How

• What is my responsibility in the process?
• What is not my responsibility in the process?
• How can I work with a client to create a successful solution?
• How can I prove the project was successful?

Conclusion

• Recap