The Top Skills Marketing Professionals Have Right Now
Offered By: LinkedIn Learning
Course Description
Overview
Did you know? Skill sets for jobs are expected to change 41% by 2025. To help you stay up to date, we compared the top skills marketing professionals had in 2015 to those they have for the same job today. Start learning the new top skills to prepare for your next career move.
- Explore today's most important marketing skills.
- Learn the skills most relevant for your role.
- Keep up with your peers and advance your career.
Syllabus
Courses under this program:
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 3: Marketing Tools: SEO
-Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Course 4: Create a Go-to-Market Plan (2020)
-Build a go-to-market (GTM) plan for your next product or service. Learn how to craft a winning product strategy, drive better channel performance, and evaluate KPIs and metrics.
Course 5: Photoshop 2022 Essential Training
-Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
Course 6: Email Marketing: Strategy and Optimization
-Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
Course 7: Content Creation: Strategy and Tools
-Learn techniques and tools to create high-quality, engaging content for your social media marketing activities.
Course 8: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Course 9: Advanced Google Analytics 4 (GA4)
-Develop advanced skills in Google Analytics 4 (GA4). Explore the full power of the most widely used web analytics service in the world.
Course 10: Communication within Teams
-Learn how to cultivate the communication practices of high-performing teams. Discover how to establish a team charter, communicate in different settings, and more.
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 3: Marketing Tools: SEO
-Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Course 4: Create a Go-to-Market Plan (2020)
-Build a go-to-market (GTM) plan for your next product or service. Learn how to craft a winning product strategy, drive better channel performance, and evaluate KPIs and metrics.
Course 5: Photoshop 2022 Essential Training
-Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
Course 6: Email Marketing: Strategy and Optimization
-Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
Course 7: Content Creation: Strategy and Tools
-Learn techniques and tools to create high-quality, engaging content for your social media marketing activities.
Course 8: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Course 9: Advanced Google Analytics 4 (GA4)
-Develop advanced skills in Google Analytics 4 (GA4). Explore the full power of the most widely used web analytics service in the world.
Course 10: Communication within Teams
-Learn how to cultivate the communication practices of high-performing teams. Discover how to establish a team charter, communicate in different settings, and more.
Courses
-
Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
-
Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
-
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
-
Learn how to cultivate the communication practices of high-performing teams. Discover how to establish a team charter, communicate in different settings, and more.
-
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
-
Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
-
Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
-
Learn techniques and tools to create high-quality, engaging content for your social media marketing activities.
-
Develop advanced skills in Google Analytics 4 (GA4). Explore the full power of the most widely used web analytics service in the world.
Taught by
Brad Batesole, Martin Waxman, MCM, APR, Sam Dey, Deirdre Breakenridge, Julieanne Kost, Virginia O'Connor, Joanna Yung, Megan Adams, Dana DiTomaso and Daisy Lovelace
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