YoVDO

The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

Offered By: LinkedIn Learning

Tags

LinkedIn Courses Career Development Courses Social Media Marketing Courses Content Strategy Courses Personal Branding Courses Digital Storytelling Courses Thought Leadership Courses Professional Networking Courses

Course Description

Overview

Leverage the power of content on LinkedIn to become a thought leader. Create an authentic voice and grow your audience with tips from a Linked Top Voice for the UK.

Syllabus

Introduction
  • Why become a thought leader on LinkedIn?
1. Who Am I?
  • What values do you embody?
  • What makes you unique?
2. Positioning Yourself as a SME
  • What does your shop window say about you?
  • What is your key message?
  • Writing your career story
3. Thought Leadership Strategy
  • Your thought leadership content map
  • Strategies to building your thought leadership
4. Courageous Content
  • What holds you back?
  • The power of authenticity and vulnerability
  • Digital storytelling
Conclusion
  • What impact will you make?

Taught by

Alexandra Galviz

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