The Persuasion Code, Part 2: The Neuroscience of Selling Remotely

Learn how to tackle the challenges around selling virtually, by taking a neuroscientific approach to the challenge.

Introduction

• The rise of virtual meetings

1. The Role of the Primal Brain in Virtual Meetings

• Understand the primal brain and decision-making

2. The Reasons Our Brains Hate Virtual Meetings

• Why you may unconsciously mistrust virtual presenters
• Zoom fatigue (ZEF) and why you may hate virtual meetings
• Attention is not what you think

3. Pain, Claim, and Gain in Virtual Meetings

• Diagnose the pain
• Differentiate your claims
• Demonstrate the gain

4. Effective Communication in Virtual Meetings

• Use body language in virtual meetings
• Use your voice in virtual meetings
• Use the right words in virtual meetings

5. Effective Selling in Virtual Meetings

• Maximize attention and trust in virtual meetings
• Maximize engagement and participation in virtual meetings
• Deliver with charisma in virtual meetings

Conclusion

• Prep and practice for virtual meetings