The Five-Step Creative Process

Don't just generate a list of ideas. Follow this five-step process and make sure you are developing the most effective solutions for your creative challenges.

Introduction

• Introducing the five-step creative process

1. The Five-Step Creative Process

• An overview of the five-step creative process
• Objective finding during the creative process
• Gathering data during the creative process
• Understanding problem design during the creative process
• Understanding ideation during the creative process
• Selecting the right solution during the creative process

2. A Real-World Creative Process in Practice

• The five-step creative process in practice
• Objective finding: Real-world creative example
• Data gathering and problem design: Real-world creative example
• Ideation and selection: Real-world creative example
• Action and closing: Real-world creative example