The Business Case for Creativity

Translate the need to inspire creativity into action. Learn about the key directives that leading companies use to enhance engagement and ramp up meaningful contribution.

Introduction

• It’s time to rebuild the structure for creativity

1. Create

• Why creativity and innovation are critical tools for success
• Reignite your workforce’s creative spark

2. Unblock

• Fears that block creative thinking
• Break the time barrier and encourage experimentation

3. Communicate

• Become a master listener: Listen better through asking
• Pump up persuasion: Sell your ideas; don't just share them

4. Collaborate

• Amplify the ideas of others
• Open the field of input

5. Allocate

• Allow for time to be creative
• Provide tools to up level creativity
• Nurture a culture of creativity

6. Produce

• Support the creativity imperative