YoVDO

Technical SEO

Offered By: LinkedIn Learning

Tags

Search Engine Optimization Courses Technical SEO Courses Core Web Vitals Courses Internal Linking Courses

Course Description

Overview

Take your SEO expertise to the next level with this supportive introduction to technical SEO for marketers.

Syllabus

Introduction
  • Drive site traffic using technical SEO
  • What you should know
1. Technical SEO Basics
  • Why technical SEO is important
  • Technical SEO tools: Website crawler
  • Technical SEO tools: Website inspector
  • Technical SEO tools: Speed testing
2. Crawling the Website
  • Interpret what the crawler is telling you
  • The role of robots.txt files
  • When website log files can be useful
3. Website Speed
  • What are Google's core web vitals?
  • How to understand a website speed report
  • Prioritizing speed problems
4. Architecture and Schema
  • Best practices for website architecture
  • The importance of an internal linking strategy
  • Determine when to use a redirect page
  • Understand schema and why you need it
5. Additional Technical SEO Concerns
  • Why canonicalization matters
  • Helping crawlers understand international websites
  • How to optimize images
  • Best practices for on-site videos
Conclusion
  • Prioritizing technical SEO fixes

Taught by

Dana DiTomaso

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