Technical SEO

Take your SEO expertise to the next level with this supportive introduction to technical SEO for marketers.

Introduction

• Drive site traffic using technical SEO
• What you should know

1. Technical SEO Basics

• Why technical SEO is important
• Technical SEO tools: Website crawler
• Technical SEO tools: Website inspector
• Technical SEO tools: Speed testing

2. Crawling the Website

• Interpret what the crawler is telling you
• The role of robots.txt files
• When website log files can be useful

3. Website Speed

• What are Google's core web vitals?
• How to understand a website speed report
• Prioritizing speed problems

4. Architecture and Schema

• Best practices for website architecture
• The importance of an internal linking strategy
• Determine when to use a redirect page
• Understand schema and why you need it

5. Additional Technical SEO Concerns

• Why canonicalization matters
• Helping crawlers understand international websites
• How to optimize images
• Best practices for on-site videos

Conclusion

• Prioritizing technical SEO fixes