Strategic Partnerships

Discover how to succeed with strategic partnerships. Learn practical tips and tools that can help both beginners and experienced managers create value and manage collaboration.

Introduction

• Success and strategic partnerships

1. Partnership Principles

• What is a strategic partnership?
• The three laws of business combination
• Why partnerships are tricky to manage

2. Partnership Tools

• Five steps to a good partnership
• Step 1: Know why you need a partner
• How many partners do you need?
• Step 2: Choose your partner wisely
• Why chemistry is not enough
• Step 3: Set partnership terms
• The partnership spectrum
• Step 4: Manage partnership life
• Alliance management as a job
• Step 5: Earn your share
• Be the MVP

Conclusion

• Next steps