Strategic Content Marketing: Grow Your Reach on Social Media
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to apply top content marketing best practices to build your brand on social media.
Syllabus
Introduction
- Accelerate your social media content
- Finding the right audience
- Finding the right content types
- Finding the right feature
- Finding the right advertising
- Teasing content
- Encouraging content sharing
- Advertising content
- Planning a cadence of content updates
- Creating unique content for social media
- Setting the right tone for engagement
- Encouraging user-generated content
- Researching an influencer's audience
- Understanding an influencer's brand
- Creating an influencer campaign
- Using an influencer program service
- Content marketing on LinkedIn
- Content marketing on Facebook
- Content marketing on Twitter
- Content marketing on YouTube
- Content marketing on Pinterest
- Content marketing on Instagram
- Content marketing on TikTok
- Tracking social media reach
- Tracking social media engagement
- Tracking social media sentiment
- Next steps
Taught by
Madecraft and Kelli Schutrop
Related Courses
Writing for the WebOpen2Study Digital Branding and Engagement
Curtin University via edX Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey via Coursera Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera