Strategic Content Marketing: Grow Your Reach on Social Media
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to apply top content marketing best practices to build your brand on social media.
Syllabus
Introduction
- Accelerate your social media content
- Finding the right audience
- Finding the right content types
- Finding the right feature
- Finding the right advertising
- Teasing content
- Encouraging content sharing
- Advertising content
- Planning a cadence of content updates
- Creating unique content for social media
- Setting the right tone for engagement
- Encouraging user-generated content
- Researching an influencer's audience
- Understanding an influencer's brand
- Creating an influencer campaign
- Using an influencer program service
- Content marketing on LinkedIn
- Content marketing on Facebook
- Content marketing on Twitter
- Content marketing on YouTube
- Content marketing on Pinterest
- Content marketing on Instagram
- Content marketing on TikTok
- Tracking social media reach
- Tracking social media engagement
- Tracking social media sentiment
- Next steps
Taught by
Madecraft and Kelli Schutrop
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