Storytelling for Recruiting and Employee Retention

Offered By: LinkedIn Learning

Tags

Recruiting Courses Communication Skills Courses Storytelling Courses Organizational Culture Courses Employee Retention Courses Emotional Engagement Courses

Course Description

Overview

Find out how you can use storytelling as a tool to recruit and retain great employees.

Syllabus

Introduction

Why storytelling is your best recruiting and retention tool

1. Types of Recruiting and Retention Stories

A founding story
The "why I came here" story
The "why I don't leave" story
Company benefits
Passion for the work
Inspire and motivate
Cultures and values story
The "why I lead the way I do" story

2. Tips to Craft and Deliver Recruiting and Retention Stories

Story structure
Emotional engagement
Surprise endings

Conclusion

Start gathering your stories

Taught by

Paul A. Smith

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