Storytelling for Designers

Bring the art of storytelling into your designs. Learn how to borrow the tricks writers, filmmakers, and advertisers use to tell great stories and apply them to graphic design.

Introduction

• Welcome
• Storytelling in a visual profession
• What stories are, and why we respond to them

1. Meaning and Impact

• Connect with your audience
• Stimulate emotion
• Worth a thousand words?

2. Elements of the Narrative

• Story structure
• Who is the protagonist?
• What is the story problem?
• The element of surprise

3. Storytelling through Design Elements

• Symbolism
• Iconography and logos
• Color and mood
• Composition
• Do it with style
• Typography

4. Practical Application

• Putting it all together
• Researching the audience and the client
• Using personas
• Coming up with story concepts
• The creative brief

Conclusion

• Wrapping up